Coffee & Donuts

A concept project of an advertisement animation from Illustration For Motion course in School Of Motion for a fictional coffee shop Normal. Brief, brand colors and logo design was provided by School Of Motion.
The goal of the video was to show the surge of energy one gets after the visit for some delicious coffee and a donut. And what better way to show it than by incorporating a woman with her beloved dog into the mix?

ILLUSTRATION FOR MOTION ✧ COURSEWORK

01. No energy! Even the dog travels comfortably in the bag.

02. Reaching for the donut. The background is simple to not deter attention.

03. That’s much better. Even buying the take-away adds some energy to the walk.

04. Time to see the coffee effects. Both the woman and her dog enjoy playing in the park.

05. Logo lockup with the products.

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