Preglife

Preglife is the all-in-one go-to app for pregnancy, postpartum and early child development. As a design & motion intern, I’ve joined Preglife at the very interesting, but also challenging time - their rebranding. It was a great opportunity to blend my new knowledge from Motion Creative program with my previous experience as graphic designer and illustrator.

BRANDING ILLUSTRATIONS ✧ SOCIAL MEDIA POSTS & ADS ✧ ICONS✧ MOTION DESIGN

Preglife also got a new brand illustration system, which I then expanded. Using the brand guidelines and a small set of ready illustrations, I designed infographics, icons and full illustrations.
My goal was to keep the simplicity of the new system, while still showing both the joys and more challenging emotions to connect with the feelings experienced by expecting parents.

As each week Preglife’s instagram focuses on different topic of the pregnancy and post-partum journey, these icons were designed to be used as stories categories pictures.

You can find these icons on Preglife’s main page! Each of them serves the purpose of representing Preglife’s app benefits.

I also had the opportunity to design and illustrate the social media posts for instagram.

The title card invites the reader to click with title or illustration, while the next slides with text and assisting infographics convey knowledge in an accessible way.